On 7 February, a meeting was held in Madrid at the Vodafone Observatory of the Company, where experts in the cloud, artificial intelligence, robotics and digital transformation gave a vision on how to face the challenges of industry 4.0. In previous articles by Joan Balbastre about Industry 4.0, we could see what characterizes this industrial revolution and its basic design principles. In these articles, up to six different principles are named and one of them allows us to focus on this text: service orientation. This orientation turned out to be the fundamental axis of the whole event.
It is true that, in the face of strong competition between companies from different sectors, the optimization of the products or services provided has become a priority. There are many ways to improve a company or product. In recent years, information gathering has become one of the fundamental pillars on which the Industry 4.0 revolution is based. The data collected from consumers allows companies to perform different actions such as preventive maintenance, quality assurance, real-time defect management, operations management, etc. A clear example of the change that companies in the industry are undergoing is the case of Quality Espresso, which has gone from producing only one product, designing, producing and marketing coffee makers, to the provision of an added service thanks to the collection of information. Quality Espresso coffee machines not only allow connectivity with different devices, but are also able to collect statistical information for the company, in order to improve the products or even influence the design of new ones, as indicated in the event.